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For the user: the intentions of services to customers, so that human life colorful.
Staff: to create space for development to enhance the value of staff, improve the quality of life.
For the community: to promote the healthy development and serve the community the progress of civilization.

Business philosophy:
Integrity! Realistic! Innovation! Efficient! Responsibility!   

Moral principle:
Rather lose money, never lose credibility
Work better, others in good faith and pragmatic

Business regardless of size, should be treated equally

Corporate style:
Serious, responsible, strict, active & efficient